Background
About Me
I build momentum for teams that are stuck between strategy and execution. With 15+ years across customer service, operations, and IT delivery, I bring structure to complex web projects and keep decisions moving. The result is simple: fewer bottlenecks, clearer priorities, and launches that happen on schedule.
Skills & Expertise
Ship Faster With Less Rework
- Scope control and prioritization
- Sprint planning and delivery cadence
- Cross-functional alignment across design, dev, and business
- Risk tracking before issues become delays
Build The Right Web Experience
- React, Next.js, Shopify, and WordPress delivery oversight
- Technical trade-off facilitation with engineering teams
- Mobile-first QA and release readiness
- SEO and analytics requirements built into delivery
Improve Performance And ROI
- Process improvement using Lean/Six Sigma thinking
- Workflow optimization across Jira, ClickUp, and Notion
- Data-informed decision support for stakeholders
- Post-launch optimization planning
Case Studies
Projects That Solved Real Delivery Problems
Bored Cow
↗Project Manager
Problem: The brand needed a responsive storefront that could support growth without creating delivery friction between teams.
Constraints: Multiple stakeholders across creative, development, and operations had competing priorities and dependencies.
Approach: I established a shared delivery cadence, aligned owners by milestone, and ran decision-focused cross-functional checkpoints.
Outcome: Launch execution became more predictable and handoff delays were reduced, improving time-to-release confidence across teams.
Zebpay
↗Project Manager
Problem: Mobile users were underperforming due to an inconsistent commerce experience across devices and browsers.
Constraints: Cross-browser behavior and responsive quality had to be fixed without slowing delivery velocity.
Approach: I coordinated design-dev QA loops, prioritized responsive fixes, and enforced browser-specific acceptance criteria.
Outcome: Mobile traffic increased by 30%, expanding qualified acquisition from mobile channels and improving top-of-funnel performance.
ERG
↗Project Manager
Problem: The team needed a scalable e-commerce platform delivered within a fixed launch window.
Constraints: Scope expansion risk and tight timeline pressure were affecting multiple workstreams.
Approach: I ran sprint-based planning with strict scope control, weekly risk review, and stakeholder signoff checkpoints.
Outcome: The platform was delivered on time and within budget, protecting launch readiness and preventing overrun costs.
Déhanche
↗Project Manager
Problem: The site experience needed a UX refresh to improve engagement while preserving premium brand identity.
Constraints: Brand consistency had to be maintained while modernizing interaction patterns.
Approach: I aligned design and engineering on reusable UI standards, review cycles, and implementation quality gates.
Outcome: User engagement increased by 25%, indicating stronger interaction quality and improved on-site experience.
One Skin
↗Project Manager
Problem: Slow page performance was hurting mobile user experience and conversion potential.
Constraints: Performance gains were required without compromising content quality or release timelines.
Approach: I prioritized performance work in roadmap planning and coordinated lazy loading and code-splitting implementation.
Outcome: Load time decreased by 40%, improving usability on mobile and reducing friction in conversion paths.
Rephuel
↗Project Manager
Problem: Organic discoverability was limiting sustainable growth for the e-commerce channel.
Constraints: SEO improvements needed to align with existing content, technical constraints, and release cycles.
Approach: I led SEO implementation planning across technical and content tasks with clear ownership and rollout sequencing.
Outcome: Organic traffic increased by 50%, improving non-paid acquisition and strengthening long-term growth efficiency.
Have A Project With Delivery Risk?
I work best with teams that need structure, speed, and clear accountability across web delivery. If your timeline is slipping or scope keeps changing, let's assess fit.
Check If We're A Fit