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Rephuel

The project focused on organic discoverability for the e-commerce channel through technical and content SEO.

Rephuel website

The brief

The project focused on organic discoverability for the e-commerce channel through technical and content SEO.

The constraints

SEO improvements needed to align with existing content, technical constraints, and release cycles.

My contribution

I led SEO implementation planning across technical and content tasks with clear ownership and rollout sequencing.

Delivery record

I coordinated technical and content SEO tasks with clear ownership and rollout sequencing across release cycles.

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